Starbucks Coffee Setia Alam

Starbucks Coffee

The first Starbucks opened in 1971 started in a single store in Seattle’s historic Pike Place Market. From just a narrow storefront, Starbucks offered some of the world’s finest fresh-roasted whole bean coffees.

Howard Schultz (Starbucks chairman, president and chief executive officer) had a vision to bring the Italian coffeehouse tradition back to the United States. He wanted Starbucks to be a place for conversation and a sense of community, a third place between work and home.

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.

Today, with more than 17,400 stores in 60 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world.

Berjaya Starbucks Coffee Company Sdn Bhd operates Starbucks in Malaysia. It is a joint venture between Starbucks Coffee Company and Berjaya Group Berhad.

Since the first store opening in Kuala Lumpur on 17 December 1998, Starbucks have expanded to Sabah and Sarawak and surpassed the 140 stores milestone in January 2012.

Customers love coming back to Starbucks because they know they will receive friendly, attentive service and quality coffee recommendations. Starbucks ensure their baristas are of the most knowledgeable in the coffee industry by providing ongoing learning opportunities through their Coffee Master certification program.

Starbucks incorporate elements of the festivals in Malaysia as a way they greet their customers and decorate their stores to lift up the festive spirit. They constantly seek to surprise and delight their customers with innovative handcrafted beverages and menu items.

Starbucks is committed to offer the world’s finest coffee while enriching Malaysian’s lives one cup at a time.

Starbucks Coffee Company

Starbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also inspired by the sea – featuring a twin‐tailed siren from Greek mythology.

Our Mission:
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a t ime.

Our Coffee:
We’ve always believed in serving the best coffee possible. It's our goal for all of our coffee to be grown under the highest standards of quality, using ethical sourcing practices. Our coffee buyers personally travel to coffee farms in Lat in America, Africa and Asia to select the highest quality beans. And our master roasters bring out the balance and rich flavour of the beans through the signature Starbucks Roast.

Our Store:
Our stores are a neighbourhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting atmosphere and an exceptional cup of coffee.

Total stores: 17,651* (as of July 1, 2012)
Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Costa Rica, Curacao, Cyprus, Czech Republic, Denmark, Egypt, El Salvador, England, Finland, France, Germany, Greece, Guatemala, Hong Kong/Macau, Hungary, Indonesia, Ireland, Japan, Jordan, Kuwait, Lebanon, Malaysia, Mexico, Morocco, New Zealand, Netherlands, Northern Ireland, Oman, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Scotland, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United States and Wales.

Our Partner:
We offer the finest coffees in the world, grown, prepared and served by the finest people. Our employees, who we call partners, are at the heart of the Starbucks Experience.

We believe in treat ing our partners with respect and dignity. We are proud to offer two landmark programs for our partners: comprehensive health coverage for eligible full‐ and part‐time partners and equity in the company through Bean Stock.

Interview Questions

Q: Can you briefly introduce this Starbucks Coffee outlet?

A: Starbucks Coffee Malaysia in Setia Alam started operating since 4 years ago and it is also the second Starbucks Coffee in Malaysia with drive thru service. This Starbucks Coffee outlet is the first with its own building as we can see most of the outlets are attached with a building. There are 18 family members in this outlet, 1 store manager, 1 assistant manager, 3 supervisors, 1 part time supervisor and 12 well-trained baristas.

Q: How much does your franchise gross per day?

A: Weekdays from Monday to Sunday the sales is around RM 5,000 to RM 6,000

Weekends from Friday to Sunday the sales is around RM 7,000 to RM 9,000

While there are promotions, we are giving out 50% discount or buy 1 free 1 but the sales and income is still increasing around RM 7,000 to RM 9,000.

Q: How does your outlet increase the positive reputation in the social?

A: We will be organising social activities around the neighbourhood once in awhile such as Mutual aid to clean up the environment and surroundings of the neighbourhood. There are also cycling activities around the neighbourhood with the people staying nearby. We also provide "Customer Voice" for customers to interact with us. With this service, customers are able to write a note to us on what they think about our outlet and any improvement to be make.

Q: Are the market of Starbucks Coffee is still growing?

A: Yes, the market is still growing not only in our country but globally. More and more Starbucks outlet are available with different services according to the culture. As you can see, some Starbucks product are also available in the groceries which makes it's market keep expanding.

Q: Why is there so many flavours of coffee at Starbucks?

A: So that everyone can find something they like here. If a customer likes coffee with more milk they can order a caffe latte, if the customer likes coffee with chocolate they can order a caffe mocha. Juices are also available for those who are not into coffee like children. During the hot season an icy Starbucks coffee can chill the customers while in a cold and rainy day a hot coffee can keep them warm.

Q: What makes Starbucks different from others?

A: We provide the world's best coffee, environment for those who want to come here to be alone with their thoughts or together with their best friends and also a good place for families to hang out.

Q: How can I submit a new business or product idea to Starbucks?

A: Starbucks actively develops products and ideas of its own. So, while we are interested in new ideas, technology and products, we have to preserve our own ability to innovate. All of the ideas or proposal have to be send to the Headquarter so that they will decided everything and inform all the outlets.

Q: How can I get a job in Starbucks Coffee?

A: First you have to make sure that is there any vacancy in the specific outlet. Then, an interview will be carry out by the outlet manager. If the interviews succeed, training will be provided and you are good to part of us.